Pedro Friedeberg
An encounter with the universe of the great Maestro Pedro Friedeberg, a major artist of the 20th and 21st centuries whose visual language navigates between architecture, symbol and ornament.
In 2024, after months of joint work with Diana Friedeberg, under the direction of the Pedro Friedeberg Foundation, the first Ayala Friedeberg collection was born.
This is truly a staging – or rather a textile staging – of the three-dimensional universe of Master Friedeberg.
The collection is structured as a journey through his work. The selection of ten major works, reinterpreted by Jorge Ayala, exacerbates Friedeberg's production techniques and tactics, leading to a textile legacy.
Among the works in their first collection together we can find his fantastic architectures, his almost sacred iconography, geometries that did not exist before, and the strong symbolism of a Mexico unknown to most people.
Sofia Bassi
Sofía Bassi's dreamlike quality is fantastic, unique, three-dimensional, almost futuristic. It reflects an early and natural feminism, ahead of its time, which she used to create Madonnas and portraits of Claire, her beloved daughter.
His art became increasingly prolific, his pigments intensified thanks to innovation and technique, and his storytelling opened portals for us, most often misunderstood by the establishment of his time.
With Mily Diericx and Madame Teresa Trouyet at the head of the Sofia Bassi Foundation, the collection is structured around three areas of development:
The first was the evolution from the vertical format to equilateral dimensions, by selecting works capable of allowing this plastic extension.
The second was to imagine Bassi's work in a symmetrical way, inviting us to discover hidden, suggested, subliminal messages at the very heart of his mysticism.
The third was the design of the passe-partouts for each scarf, resulting from the juxtaposition of Sofía Bassi's works per se, offering a new frame to the work and additional depth to the scarf itself.
The Valley Village
Each scarf, each design becomes a universe unto itself, populated with calligraphic poetry, composed around major themes:
The Valley - twenty-five years, as a standard-bearer of the subtlety and refinement of the site itself; tags inspired by great human values; love, friendship and sharing.
One of the fundamental questions of the collaboration was how to showcase the DNA of La Vallée Village in an edition of silk scarves without falling into something superficial, ostentatious or ephemeral, while bringing it to the status of fashion, visual art and collector's item.
This collection is available to associate members of La Vallée Village
Bicester Collection
This collection once again acts as a moving encyclopedia, where each scarf design meets the attributes of each of the nine sites in the Bicester Collection.
From London to Florence, via Paris and Amsterdam, the scarf collection for the Bicester Group is now available in each of these cities.
Under the direction of the project, Andrea Peralta, a series of creative processes led us to the creation of eight limited edition pieces: iterations, symmetry effects, superimpositions of symbolic elements of the brand, choice of colorimetric interventions, and juxtaposition with calligraphy.
