Fashion is ever-changing and fascinating, perhaps outdated for some, in the times we live in.

It is in this context that we celebrate the first ten years of Maison Ayala.

Unlike architecture and technology, in art and fashion, there are no rules!

It is from this configuration that disciplines are becoming hybrid today: a necessity for their survival and an opportunity for our generation.

It is in this context that Maison Ayala positions itself as a brand promoting the unconventional, the non-standardized, and totally opposed to the uniform thinking that is so harmful to societies.

The book consists of 400 pages tracing the trajectory of the creator Jorge Ayala from 2015 to 2025.

This book offers a profound and powerful reflection on what entrepreneurship in the fashion industry means when you are outside of it.

2010 also represents an opportunity for the architect, now a designer, to broaden the scope of reflection on:

The creation of a fashion brand at the beginning of the 21st century.

010

Ayala 010 remains a proactive brand in the mixing of styles, the fluidity of 3D techniques, cultural and disciplinary hybrids, and above all in breaking with the canons of fashion imposed for years.

The launch of the book AYALA 010 will take place during the year 2026, if you would like to know more, contact us here.